T-MOBILE · ERT

The project

VML brought us in to create an emotive mix of live action and 2D animation for T-Mobile's Emergency Response Team. We paired two directors, Jeremy Asher Lynch on live action and Sugarblood on design and animation, and kept all post-production (editorial, color, sound, VFX and finishing) under the Five Fathoms roof, so the workflow ran smoothly from start to finish.

We used live action to hero the impressive capabilities of T-Mobile’s ERT at their Dallas HQ, at an Emergency Operations Center in North Carolina and out in the field. Filming also took us to Louisiana and Washington State.

2D animation was the perfect format to recall the events around Hurricane Ida in Terrebonne Parish, Louisiana, and a deadly wildfire that threatened the town of Twisp in Washington State.

Format

Brand film, live action + 2D animation

Agency

VML

Live Action Director

Jeremy Asher Lynch

Animation Director

Sugarblood

Executive Producer

Amanda Mesaikos

Producers

Rick Brown & Edward Tull