WHATSAPP · COMMUNITIES

The project

Two weeks of pre-production, three countries, one launch. WhatsApp asked us to introduce its new Communities feature through the people who use it best: community leaders driving real change. We built each story around a simple arc of problem, solution and transformation, and shot in a cinematic documentary style, mixing digital with analog film for texture and a vérité feel.

Format

Branded documentary, social content, campaign launch

Brand

Meta

Director

Anne Hollowday

Executive Producer

Amanda Mesaikos

Producers

Amanda Mesaikos & Edward Tull

Animation

We Are Untitled

Edit & Post

Forager