RED BULL · RACE AND SURFING

The project

Red Bull tapped us to write and animate a film about the history of surfing. The film explores the nuanced and varied roots of surfing's origins and its subsequent cultural evolution into what we recognize today.

The design was inspired by some of the graphic masters of old matchboxes and jazz posters such as Burt Goldblatt and David Stone Martin, creating a simple yet energetic approach. We built the characters from simple silhouettes, which kept the focus on movement and energy. Our techniques reflected the limitations of old printmaking, giving the piece a retro, archival feel.

Format

Animated documentary

Brand

Red Bull

Director

Claire Pinegar & Jeremy Asher Lynch

Executive Producer / Producer

Amanda Mesaikos

Animation

Claire Pinegar

Narration

Selema Masekela