PLAY-DOH · PROFESSORS

The project

NewGen asked us to create a social-first series for Play-Doh, and the brief was to make it feel real. The comedy gold comes when you let kids improvise, so we cast a team of child and adult actors and built the shoot around it. That gave us room to catch the genius moments only kids come up with, and kept everything authentic for an audience that can spot an ad a mile off.

Format

Social-first series

Agency

NewGen

Director

Aubrey Smyth

Executive Producer / Producer

Amanda Mesaikos

Edit & Post

NewGen